Space City is a TV production company providing a complete direct response TV advertising service, all in-house from their studio and offices in Hammersmith. With over 25 years of experience, Space City is renowned for creating bespoke campaigns designed to drive an excellent response. When we were first contacted by Space City, their site had a few key issues, primarily stemming from the content. Page load times were lengthy which had a negative impact on page bounce rates and the average session duration, this ultimately leads to fewer enquiries so this was an area of focus for us. The previous site had not been built with the company or its users in mind. What was originally a set of page templates soon became a mountain of content which wasn’t optimised for navigation or for the user in general. Looks aren’t everything. In life and in web design, but in this case, the old site didn’t have a coherent, on-brand look and feel; and it didn’t reflect the market-leading creative work Space City is known for. It was slow to load, had an archaic design and made it difficult to achieve the primary goals, to showcase their impressive portfolio and encourage enquiries. We wanted to streamline the old site, minimalising certain aspects like the content. It was essentially a digital refresh. We needed to start from scratch and better communicate the brand’s reputation, values and offering.